In e-commerce, the website/app is the “storefront”. A good user experience (UX), accurate product catalogue, strong search, and a smooth checkout flow directly improve conversion rate and customer trust.
This topic commonly appears as:
You should be able to:
Core building blocks (concept):
Exam-style UX points:
Quick UX checklist (table):
The product catalogue is the structured database of product information used to display listings across channels (concept).
Good catalogue practices:
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Ecommerce is a method of buying and selling goods and services online. The definition of ecommerce business can also include tactics like affiliate marketing. You can use ecommerce channels such as your own website, an established selling website like Amazon, or social media to drive online sales.
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In e-commerce, the website/app is the “storefront”. A good user experience (UX), accurate product catalogue, strong search, and a smooth checkout flow directly improve conversion rate and customer trust.
This topic commonly appears as:
You should be able to:
Core building blocks (concept):
Exam-style UX points:
Quick UX checklist (table):
The product catalogue is the structured database of product information used to display listings across channels (concept).
Good catalogue practices:
Why catalogue quality matters:
PDP should answer the buyer’s questions:
PDP “must-have” elements:
Effective search reduces time to find product and improves conversion (concept).
Key features:
Checkout should be short and reliable (concept).
Typical steps:
Best practices:
CRO is the process of improving the website/app to increase the % of visitors who complete a desired action (purchase, signup, add-to-cart) (concept).
Common CRO levers:
Important metrics to mention in exams:
Visits -> Product Views -> Add to Cart -> Checkout Started -> Payment Success -> Order Placed
Drop-offs indicate where UX/checkout needs improvement (concept).
From this topic
Any three modules (concept):
Write any three with one-line purpose.
Any three UX principles (concept):
Write any three points.
A product catalogue is the structured database of product information (title, attributes, variants, images) used for listings across the app (concept).
Good catalogue quality improves discovery and reduces mismatch returns (concept).
Conclusion: Better catalogue data improves conversion and reduces returns (concept).